PSV Eindhoven football club’s local star Cody Gakpo got the chance to design his own line of apparel. To help launch these fresh threads, I shot the campaign images with Cody and his friends. This day had it all: sun, snow, iconic Eindhoven locations and three badass local boys.Read More
As a sports and outdoor photographer, I care dearly about the environment and nature. It’s where a fair bit of my shoots take place and a place I find joy on a personal level. I’m proud to now be a business member of the 1% for the Planet movement to put my money where my mouth’s at.Read More
Being a photographer doesn’t just mean sending your client photos. Instead, it’s all about helping them to quickly get the things done that they want to accomplish. In a sense, my photos are only a means to an end. By understanding how my photography clients will be using my work, I can make the experience even better for them. These are five things I do to make life easier for my clients.
If you’d told me three years earlier that I’d be climbing Western Europe’s highest mountain, I’d simply have laughed. Yet this summer I summited Mont Blanc, which begs the question: what drives people to climb?
How on earth did I end up here? This went through my mind as I’m taking photos of a bunch of young people dancing on top of a mountain with a 360 view of lakes and more mountains. It was just another typical day though, part of last summer’s assignment to shoot campaign images during a trip to Norway.
To investigate what the hard work of athletes really looks like, I’m spending time with top athletes training. This time, I captured how hurdles athlete Bianca Baak is training hard to recover from an injury.
During PSV Eindhoven’s title celebrations this year, the club commissioned me to shoot behind the scenes photos. The result is a unique series of images documenting the side of this event you normally don’t get to see.
Time for some critical reflection: what really is the value of photography for brands? This will not be a promotional piece for my own photography, but more likely some openhearted soul searching.
When LeBron James moved back to Cleveland Cavaliers in 2014, his sponsor Nike jumped to create an amazing black and white video. These are my thoughts on this moody spot that emphasises community.
During the years I’ve spent shooting assignments for clients as a photographer, I’ve learned quite a bit about clear communication and setting terms when drafting an agreement. This post is part checklist for my own use, and part educational for brands reading along.Read More
Dark Side of the Lens is a short video I’ve always found extremely inspiring. Through my recent interest in visual storytelling, I’ve studied this video again and would like to explain how amazingly brilliant this video is – and how it could have worked as a content marketing piece.
The spot Under Armour created with their sponsored athlete Michael Phelps is quite probably one of the best sports commercials ever made. It has motivated and inspired me both in my own athletic pursuits and in my photography, so writing an ode seems like the right thing to do.Read More
Recently I was invited to be a guest in a Dutch talkshow on photography called Cafe Obscura. We talk about a bunch of subjects like finding your own style, working on personal projects and making it in the photography business through honest marketing and focusing on a niche.
Every climber has tried shooting some climbing photos of his mates going up the wall. A fair share of these photos could easily be improved if the aspiring photographer takes a couple of simple tips into account. Let’s take it from butt shot to beautiful!
At the recent Adidas Rockstars climbing competition, I completed a special multi day project where I shot portraits of all top competitors. Here’s what went on behind the scenes for this unique project!
About this blog
I shoot cinematic images portraying the lifestyles of athletes for brands. On this page I aim to show what went into making these photos and show a little about my process and approach. My ultimate goal is for my photos to be a dedication to the hard work of these athletes.