The Tour de France is the biggest cycling race in the world. I embedded with Team Jumbo-Visma and shot their victory behind the scenes, from finish to celebration, focusing on Jonas Vingegaard.
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After having covered sports for years, I recently made a discovery about what drives me in photography. Spoiler: it’s perfect for employer branding.
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PSV Eindhoven football club’s local star Cody Gakpo got the chance to design his own line of apparel. To help launch these fresh threads, I shot the campaign images with Cody and his friends. This day had it all: sun, snow, iconic Eindhoven locations and three badass local boys.
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As a sports and outdoor photographer, I care dearly about the environment and nature. It’s where a fair bit of my shoots take place and a place I find joy on a personal level. I’m proud to now be a business member of the 1% for the Planet movement to put my money where my mouth’s at.
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One of my favourite clients is Talent Empowerment, which connects young athletes with Olympic dreams to companies and coaches. Capturing the personalities of their athletes fits perfectly with my focus. This is their story.
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Iran: a country subject to many prejudice and controversy. What better way to find out if any of this is true than travel there myself and climb the 5610m Damavand mountain while I’m there?
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In order to help potential clients appreciate the storytelling aspect of my work, I recently overhauled my website. Here’s your quick guide to the most important improvements.
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What if you could tell more compelling stories, in business and in life in general? What if a former Pixar writer were to teach you? I recently picked up the book Best Story Wins and got just that. This is what I learned, and how it will help me in photography.
Need help choosing from the thousands of photographers offering their services? These are my tips that will help you find the right quality photographer for you.
Being a photographer doesn’t just mean sending your client photos. Instead, it’s all about helping them to quickly get the things done that they want to accomplish. In a sense, my photos are only a means to an end. By understanding how my photography clients will be using my work, I can make the experience even better for them. These are five things I do to make life easier for my clients.
If you’d told me three years earlier that I’d be climbing Western Europe’s highest mountain, I’d simply have laughed. Yet this summer I summited Mont Blanc, which begs the question: what drives people to climb?
How on earth did I end up here? This went through my mind as I’m taking photos of a bunch of young people dancing on top of a mountain with a 360 view of lakes and more mountains. It was just another typical day though, part of last summer’s assignment to shoot campaign images during a trip to Norway.
To investigate what the hard work of athletes really looks like, I’m spending time with top athletes training. This time, I captured how hurdles athlete Bianca Baak is training hard to recover from an injury.
During PSV Eindhoven’s title celebrations this year, the club commissioned me to shoot behind the scenes photos. The result is a unique series of images documenting the side of this event you normally don’t get to see.
Time for some critical reflection: what really is the value of photography for brands? This will not be a promotional piece for my own photography, but more likely some openhearted soul searching.
When LeBron James moved back to Cleveland Cavaliers in 2014, his sponsor Nike jumped to create an amazing black and white video. These are my thoughts on this moody spot that emphasises community.
During the years I’ve spent shooting assignments for clients as a photographer, I’ve learned quite a bit about clear communication and setting terms when drafting an agreement. This post is part checklist for my own use, and part educational for brands reading along.Read More
Dark Side of the Lens is a short video I’ve always found extremely inspiring. Through my recent interest in visual storytelling, I’ve studied this video again and would like to explain how amazingly brilliant this video is – and how it could have worked as a content marketing piece.
Product placement is a tool often used when brands employ visual storytelling in their marketing. I personally feel it’s vital to keep this placement subtle.Read More
The spot Under Armour created with their sponsored athlete Michael Phelps is quite probably one of the best sports commercials ever made. It has motivated and inspired me both in my own athletic pursuits and in my photography, so writing an ode seems like the right thing to do.Read More
Recently I was invited to be a guest in a Dutch talkshow on photography called Cafe Obscura. We talk about a bunch of subjects like finding your own style, working on personal projects and making it in the photography business through honest marketing and focusing on a niche.
Every climber has tried shooting some climbing photos of his mates going up the wall. A fair share of these photos could easily be improved if the aspiring photographer takes a couple of simple tips into account. Let’s take it from butt shot to beautiful!
At the recent Adidas Rockstars climbing competition, I completed a special multi day project where I shot portraits of all top competitors. Here’s what went on behind the scenes for this unique project!