Iran: a country subject to many prejudice and controversy. What better way to find out if any of this is true than travel there myself and climb the 5610m Damavand mountain while I’m there?

In order to help potential clients appreciate the storytelling aspect of my work, I recently overhauled my website. Here’s your quick guide to the most important improvements.

What if you could tell more compelling stories, in business and in life in general? What if a former Pixar writer were to teach you? I recently picked up the book Best Story Wins and got just that. This is what I learned, and how it will help me in photography.

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If you’d told me three years earlier that I’d be climbing Western Europe’s highest mountain, I’d simply have laughed. Yet this summer I summited Mont Blanc, which begs the question: what drives people to climb?

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Time for some critical reflection: what really is the value of photography for brands? This will not be a promotional piece for my own photography, but more likely some openhearted soul searching.

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When LeBron James moved back to Cleveland Cavaliers in 2014, his sponsor Nike jumped to create an amazing black and white video. These are my thoughts on this moody spot that emphasises community.

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During the years I’ve spent shooting assignments for clients as a photographer, I’ve learned quite a bit about clear communication and setting terms when drafting an agreement. This post is part checklist for my own use, and part educational for brands reading along. Read More

Dark Side of the Lens is a short video I’ve always found extremely inspiring. Through my recent interest in visual storytelling, I’ve studied this video again and would like to explain how amazingly brilliant this video is – and how it could have worked as a content marketing piece.

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Product placement is a tool often used when brands employ visual storytelling in their marketing. I personally feel it’s vital to keep this placement subtle. Read More

The spot Under Armour created with their sponsored athlete Michael Phelps is quite probably one of the best sports commercials ever made. It has motivated and inspired me both in my own athletic pursuits and in my photography, so writing an ode seems like the right thing to do. Read More

Every climber has tried shooting some climbing photos of his mates going up the wall. A fair share of these photos could easily be improved if the aspiring photographer takes a couple of simple tips into account. Let’s take it from butt shot to beautiful!

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