If you’d told me three years earlier that I’d be climbing Western Europe’s highest mountain, I’d simply have laughed. Yet this summer I summited Mont Blanc, which begs the question: what drives people to climb?
Time for some critical reflection: what really is the value of photography for brands? This will not be a promotional piece for my own photography, but more likely some openhearted soul searching.
When LeBron James moved back to Cleveland Cavaliers in 2014, his sponsor Nike jumped to create an amazing black and white video. These are my thoughts on this moody spot that emphasises community.
During the years I’ve spent shooting assignments for clients as a photographer, I’ve learned quite a bit about clear communication and setting terms when drafting an agreement. This post is part checklist for my own use, and part educational for brands reading along. Read More
Dark Side of the Lens is a short video I’ve always found extremely inspiring. Through my recent interest in visual storytelling, I’ve studied this video again and would like to explain how amazingly brilliant this video is – and how it could have worked as a content marketing piece.
The spot Under Armour created with their sponsored athlete Michael Phelps is quite probably one of the best sports commercials ever made. It has motivated and inspired me both in my own athletic pursuits and in my photography, so writing an ode seems like the right thing to do. Read More
Every climber has tried shooting some climbing photos of his mates going up the wall. A fair share of these photos could easily be improved if the aspiring photographer takes a couple of simple tips into account. Let’s take it from butt shot to beautiful!
About this blog
I shoot cinematic images portraying the lifestyles of athletes for brands. On this page I aim to show what went into making these photos and show a little about my process and approach. My ultimate goal is for my photos to be a dedication to the hard work of these athletes.