Expressing Emotion in Sports Photography
Emotion in sports is a powerful tool for telling a story with photography. Learn all about the types of emotions and how to capture them.
Read More 
Shooting Jumbo Visma’s special Tour de France jersey
The Tour de France is the biggest cycling race in the world. In 2023, Team Jumbo-Visma launched a special jersey to wear exclusively in this legendary race. Join me in a look behind the scenes shooting the photos to launch this Tour de France jersey.
Read More
Portraying the personalities of athletes
In this article, I will explore the power of connecting with athletes during photoshoots. This helps capture the personalities of athletes and leads to authentic and compelling photographs. This article should be an interesting read for photographers and sports enthousiasts alike.
Read More
Behind the scenes of winning the Tour de France
The Tour de France is the biggest cycling race in the world. I embedded with Team Jumbo-Visma and shot their victory behind the scenes, from finish to celebration, focusing on Jonas Vingegaard.
Read More
Why employer branding is my next step in photography
After having covered sports for years, I recently made a discovery about what drives me in photography. Spoiler: it’s perfect for employer branding.
Read More
Climbing Damavand in Iran
Iran: a country subject to many prejudice and controversy. What better way to find out if any of this is true than travel there myself and climb the 5610m Damavand mountain while I’m there?
Read More
New website
In order to help potential clients appreciate the storytelling aspect of my work, I recently overhauled my website. Here’s your quick guide to the most important improvements.
Read More
Best Story Wins: a book on creating heroes
What if you could tell more compelling stories, in business and in life in general? What if a former Pixar writer were to teach you? I recently picked up the book Best Story Wins and got just that. This is what I learned, and how it will help me in photography.
Why I climbed Mont Blanc
If you’d told me three years earlier that I’d be climbing Western Europe’s highest mountain, I’d simply have laughed. Yet this summer I summited Mont Blanc, which begs the question: what drives people to climb?
What is the value of photography for brands?
Time for some critical reflection: what really is the value of photography for brands? This will not be a promotional piece for my own photography, but more likely some openhearted soul searching.
Nike’s inspiring Together video starring LeBron James
When LeBron James moved back to Cleveland Cavaliers in 2014, his sponsor Nike jumped to create an amazing black and white video. These are my thoughts on this moody spot that emphasises community.
Checklist for clients and photographers drafting an agreement
During the years I’ve spent shooting assignments for clients as a photographer, I’ve learned quite a bit about clear communication and setting terms when drafting an agreement. This post is part checklist for my own use, and part educational for brands reading along.Read More
Visual storytelling done right: Dark Side of the Lens
Dark Side of the Lens is a short video I’ve always found extremely inspiring. Through my recent interest in visual storytelling, I’ve studied this video again and would like to explain how amazingly brilliant this video is – and how it could have worked as a content marketing piece.
Product placement in visual storytelling: keeping it subtle
Product placement is a tool often used when brands employ visual storytelling in their marketing. I personally feel it’s vital to keep this placement subtle.Read More
Why Under Armour's Michael Phelps video is my favourite sports spot ever
The spot Under Armour created with their sponsored athlete Michael Phelps is quite probably one of the best sports commercials ever made. It has motivated and inspired me both in my own athletic pursuits and in my photography, so writing an ode seems like the right thing to do.Read More
My 5 top tips for shooting better climbing photos
Every climber has tried shooting some climbing photos of his mates going up the wall. A fair share of these photos could easily be improved if the aspiring photographer takes a couple of simple tips into account. Let’s take it from butt shot to beautiful!