Client: Team Jumbo-Visma

For their 2021 launch campaign of the team’s new AGU kit and Cervélo bikes, Team Jumbo-Visma tasked me with shooting a wide range of photos.

I drafted a concept that included teaser photos, key visuals showcasing the products and lifestyle/action photos showing the products in a more natural setting.

The images were used on a very wide range of places, including both the team’s and external media’s online channels.