Client: Team Visma – Lease a Bike

For the 2024 Tour de France, this elite cycling team launched a special kit in the theme of Renaissance. With the Tour starting in Florence, Italy, this was a perfect match. The tagline of the campaign was: The spirit of limitless thinking, referencing the philosophy of the team.

I traveled to the team’s altitude training camp in Tignes, France. Here, I set up a photo studio to capture a very wide range of studio shots with the team’s riders. These included Wout van Aert, Jonas Vingegaard and Matteo Jorgenson. Additionally, we went to a quiet climb to shoot some action and lifestyle images of the riders, making sure no passers-by got a sneak peak of the still unreleased shirt. The images were used on a variety of online channels to promote the kit and campaign.