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Client: Team Jumbo-Visma

For their 2021 launch campaign of the team’s new AGU kit and Cervélo bikes, Team Jumbo-Visma tasked me with shooting a wide range of photos. 

I drafted a concept that included teaser photos, key visuals showcasing the products and lifestyle/action photos showing the products in a more natural setting.

The images were used on a very wide range of places, including both the team’s and external media’s online channels.

Detail of Cervélo bike
Silhouette of Tom Dumoulin
Portrait of Tom Dumoulin
Tom Dumoulin with Cervélo P5 bike
Tom Dumoulin riding Cervélo P5 time trial bike
Detail of Cervélo fork
Silhouette of Rick Pluimers
Portrait of Rick Pluimers
Rick Pluimers with Cervélo S5 bike
Rick Pluimers riding Cervélo S5 bike
Detail of Cervélo bike
Silhouette of Jip van den Bosch
Portrait of Jip van den Bosch
Jip van den Bosch with Cervélo R5
Portrait of Jip van den Bosch
Portrait of Jip van den Bosch outdoors
Jip van den Bosch riding Cervélo R5 bike
Campaign photo for Team Jumbo-Visma 2021 kit launch