Client: PSV Foundation
Location: Philips Stadium, Eindhoven

In order to showcase the club’s foundation’s work, PSV selected four fans who had gone through a difficult time and whose lives had then been impacted in a positive way.

The showcase campaign featured longer form videos documenting each person’s life and showing their connection with the foundation.

My task in this campaign was to shoot an intimate portrait of each participant. The challenge in this project was that though each person had a rough story to tell, we didn’t want these portraits to show them as sad or to be felt sorry for. Instead, we opted for a mix of proud and aloof. The goal was for viewers to wonder: what’s this person’s story?

All four videos can be viewed on the Foundation’s website.