During the years I’ve spent shooting assignments for clients as a photographer, I’ve learned quite a bit about clear communication and setting terms when drafting an agreement. This post is part checklist for my own use, and part educational for brands reading along.
Recently, I’ve been focussing my writing on my blog on content marketing and visual storytelling. Many of my recent posts have revolved around brands using these techniques in an awesome way, and included some of my thoughts on how to best go about applying content marketing and storytelling. This led me to a somewhat delayed epiphany: these are techniques I could and should employ myself as well in marketing my photography.
On a recent shoot for Klean Kanteen, I noticed my stills were insanely similar to the shots my friend captured for the video he was shooting. This made me wonder: will video replace still photography at some point and make my job obsolete?
Product placement is a tool often used when brands employ visual storytelling in their marketing. I personally feel it’s vital to keep this placement subtle.
As as photographer I’ve always loved adding a storytelling element in my series of images. A recent study by Kantar Millward Brown yet again confirms the value of storytelling in marketing and provides five tips for developing strong creative.
When working with photographers there are a few easy things you as a client can do to make sure you’re on the same page and produce the best work you possibly can together. Here’s five tips you can keep in mind when working with photographers.
Brands are spending boatloads of money on sponsoring athletes, but even more on advertising. I feel that using these sponsored athletes to represent the brand in a genuine way by telling visual stories about them can be the best form of advertising. This is my plea for more visual storytelling with athletes.
Recently I was invited to be a guest in a Dutch talkshow on photography called Cafe Obscura. We talk about a bunch of subjects like finding your own style, working on personal projects and making it in the photography business through honest marketing and focusing on a niche.