Over the past months I’ve worked on a number of campaigns. Read on for some results, behind the scenes photos and the stories behind these shoots!
Non-smoking campaign for Dutch Hartstichting
The Dutch Hartstichting (Heart Foundation) is involved in a massive campaign with other charities to bring down smoking in public places, with the penultimate goal of not exposing any children to even seeing cigarettes being lit at all, anywhere. The Hartstichting would target their campaign on sports clubs, with the goal of getting parents to understand it just doesn’t make sense to be smoking in the plain sight of all these kids working out on the pitch. My client Triple Double had come up with a great concept for this campaign: we’d travel to several different sports clubs throughout the country and shoot both video and photos of kids working out and cheerfully singing and shouting about the fact that there’d be no more smoking at their club.
The brief called for an upbeat mood, showcasing the kids’ energy. They should promote the thought that sports clubs should be a place where kids can practice a healthy lifestyle and have fun. Smokers should take their business elsewhere. In addition to shooting footage of the staged scenes with the kids wearing the banners and vests for the campaign, I had to shoot a wide range of action and lifestyle shots at these clubs. I love looking for great light and moments that best capture the energy of each particular sport and do justice to the fun these tiny athletes are having.
In the end, these photos were used on different media including the Hartstichting’s own website. At the risk of sounding cheesy, I loved being able to contribute something to a mission I wholeheartedly believe in myself as well.
Campaign shoot for USA climbing brand Mad Rock in Fontainebleau
Client: Mad Rock
Location: the Fontainebleau forest near Paris, France
Mad Rock is one of the major brands in climbing, producing both technical climbing shoes and several other items of gear climbers will typically use. These include hardware used in lead climbing (which involves ropes and technical gear) and crashpads, a sort of mattress climbers carry with them outdoors to land on when doing short climbs on boulders. For their new website, Mad Rock was looking to add a wide range of photography to their library. First of all, a top new athlete from Russia named Alexey Rubtsov had signed on as a sponsored climber. Not a whole lot of material was available for Alexey yet, so we shot some footage of him climbing in addition to capturing some posed portraits. Furthermore, a wide range of action shots, lifestyle shots and portraits were shot of other sponsored athletes for the brand over a period of two days. The location for these photos was the magical forest of Fontainebleau near Paris, a major hotspot for bouldering worldwide. Unfortunately at present I’m not at liberty to share the main results for this shoot yet, however below is one portrait of Alexey and some behind the scenes photos from the forest. In the next edition of this monthly digest I’ll definitely include some results!
Recently I’ve been involved in a number of interesting shoots in a range of different locations. I was present at the climbing world championships in Paris just before my shoot for Mad Rock. These championships were a true feast for climbing lovers and merit a separate post of their own. Keep your eyes peeled for some more images and stories soon!
In addition, I’ve been busy doing some test shoots with a bunch of friends to fine tuning my lighting skills. I’ll also be dedicating a separate post to these shoots!
The next entry for Monthly Digest will also contain some final results for the Mad Rock shoot, in addition to a series of images with an archer who was present at the Rio Olympics. See you next month!